CHAPTER 9

VIGNETTE “Twitter Emerges As News Source For Iran Protesters” 

Questions To Consider:

1.) Many people question the value of Twitter’s goal of helping people stay connected in real time. Do the events in Iran illustrate the potential value to society of social networking tools such as Twitter? Are there other ways that Twitter and other social networks could be used by people and organizations to add real value?

        The value of social networking such as Twitter is an important means of expressing one's idea's and your opinions to a certain event's. The events in Iran illustrate the value of Twitter in the society. They use Twitter to declare that they were against and that they were planning to have a protest and rallies against the presidential election.

2.) How trustworthy is the information one gleans from social networks such as Twitter?

        Since, we get information and maybe facts in Twitter, for me, I can say that it's trustworthy enough. Because, its coming from the mind of a person and they’re answering the question “What are you doing?” Its a way also to know one's personal opinion and how they react about a situation.

CASE STUDY 

Discussions Questions:

1.) Some observers believe that if an organization does not respond to an attack on its brand within the first 24 hours, then the damage has been done—lack of management response is judged as an admission of guilt. Others feel that some time is required to gather facts and figure out what happened before responding. With the advantage of 20/20 hindsight, how might Domino’s have reacted more effectively?

        They should take an action as fast as they could and prove to all their customers that those were just a joke. But before taking an immediate action or response, they should know first what really happened and what's the issue is all about before making a conclusion and respond to this.

2.) Do you find it unusual that Domino’s response was primarily through the online media rather than the usual printed press releases? Does this seem an effective and appropriate way to respond under these circumstances? Why or why not? Does Domino’s use of the online media set a precedent for others to follow in the future?

 

        I find it inappropriate because, yes they respond about their issue but it's not suitable that they response just through online media rather than printed press. Since, it's a usual way or practice that through printed press should we response, they should not just sue online media but also through releasing it in press. It's disrespectful for me to the part of their customers.

3.) Identify three lessons that other companies could learn from Domino’s experience.

        First, if having an issue or problem, the company should take an immediate action . Second, they should response not just only through online media but also via printed press. Lastly, employees or even the employers should be careful in doing things that might lead people to misinterpret or to have an issue that might cause your company to fall.